SARA PIZZETTI

2024– current | Adspert

• Support the Head of Product in managing and advancing key ongoing projects.
  Contribute to the creation and delivery of the product roadmap, ensuring alignment with company goals and user needs.
• Conduct in-depth research on customer feedback, market trends, and competitor activities to inform product improvements.
• Assist in project scoping, web application analysis, and documentation, optimizing workflow for product development.
• Collaborate with cross-functional teams to develop and refine processes, enhancing overall product functionality and user experience.
• Provide administrative support for managing partner platforms and relationships, ensuring smooth operational processes.

2015 – 2024 | Freelance

• Facilitate brand positioning and awareness by initiating and developing strategic marketing campaigns. Attain shared vision by managing and directing prevailing and developing teams. Enrich customer experience by assessing and fulfilling clients’ needs for projects ranging from website design to internal team processes.
• Craft detailed reports to measure and track performance of digital marketing campaigns against ROI and KPIs. Contribute to achievement of company’s objectives by uncovering growth opportunities and creating robust initiatives.
• Drove key business initiatives across account management, new business development, and customer experience by co-ordinating email acquisition and marketing campaigns.

2020 – 2022 | Strategic Results Marketing

• Understanding and directing activities across multiple projects, managing the teams.
• Identifying milestones and crafting task lists and templates to support the expected deliverables.
• Overseeing the customer support desk to manage a positive customer experience.
• Develop, implement, manage, and evaluate a variety of client projects and campaigns, ensuring projects are completed on time.

2015 – 2021 | Fuudly

• Management of the brand’s social media profiles (Facebook, Twitter, Instagram, Pinterest, and Fuudly) and support to the activities on the platform. This including live posting during offline events organized in collaboration with brands or during specialized fairs.
• Accountable for overseeing and coordinating digital marketing functions for this food network including user support, user experience, social networking, and troubleshooting throughout the full lifecycle of events, contests and activities.
• Oversee and manage digital marketing activities with a focus on increasing the community size and promoting the brand.
• Managing projects with brands including strategy, promotion, organizing events, and follow up with clients as part of the core team.

2019 – 2020 | SiteMinder

• Provide technical support for all SiteMinder labelled products (hospitality software) and services to internal and external customers, with a primary focus on customers across Italian and English-speaking (EMEA, AMER and APAC in order).
• Develop strong customer relationships by providing exceptional technical support alongside high levels of customer service utilising phone (both inbound and outbound calls) and ticketing system.
• Identify each customer’s support and configuration requirements, set the customer expectation and resolve the customer’s issue, delivering against the customer’s expectations and key performance indicators.
• Global Support Excellence certificate “in recognition of outstanding Voice of Customer results” for December 2019, January and March 2020. Above expectations on the customer satisfaction KPIs, consistently hitting targets on all KPIs.

2017 (updated in 2018 and 2023) | Artleva s.a.s.

• Tasked with the strategic rebranding of the Bergamo (IT) brand which encompassed creating a brand new website to enhance user experience, maximise customer engagement and raise the brand profile.
• Click here to see the project in my portfolio

2016 | Comune di Modena (Modena City Council)

• Primarily accountable for designing, developing and managing the social media network and strategy from scratch for a short-term art event being held in Modena with the aim of maximising awareness and customer engagement.
• Worked in collaboration with the local community, artists and Officinadanova to successfully execute campaigns resulting in a significant increase in customer engagement across multiple channels.

2016 | Baladin

• Played a key role in planning, developing and executing an Indiegogo campaign with accountability for designing the websites landing and campaign pages whilst also contributing to decision making processes.
• Regularly reviewed and managed the campaign newsletter whilst additionally providing comprehensive user support.
• Prepared a variety of different written communications, reports and documents to ensure smooth operations.
• Click here to see the project in my portfolio

2015 – 2016 | D-namic incubator

• Management of the social media profiles for the crowdfunding campaign POW – Pet On Wheels.

2015 – 2016 | officinadanova

• Social media and digital marketing for various companies as the assistant to the consultant. Some projects started during this internship became my clients as a freelance.