I began my journey as a language enthusiast, which laid the foundation for a lasting curiosity about how people think, communicate, and interact with systems and each others. This led me to pursue a Bachelor’s and Master’s degree in Communication Design at Politecnico di Milano, where I built a foundation in user experience, research, data visualization, and solving complex design problems.
Over the years, my career evolved from digital marketing and UX design into project management, and eventually into product management, where all those disciplines converge. I now specialize in taking products from discovery through delivery: scoping features, aligning cross-functional teams, managing trade-offs, and making sure what ships actually works for the people using it. Along the way, I also earned the CAPM credential from PMI, and certifications in Amazon advertising.
At the core of my approach is a belief that good product isn’t just about roadmaps and features: it’s about people. Whether defining what to build, structuring how a team works, or digging into user feedback, I focus on improving the experience of the user that will use that feature.
EDUCATION
Starting with a focus on languages and different cultures, I entered the design field in the Politecnico di Milano, finding multiple interests. I'm a firm believer in continuous learning, through certifications, hands-on work, and staying curious about adjacent disciplines.
Design communication at Politecnico di Milano.
Focus on User Experience and Data Visualization.
I graduated with Maresa Bertolo as the professor with a thesis on Game Design applied to Psychology. My thesis explores on the possibilities of games as a possible path for designing solutions for social problems in collaboration with the Psychology Department at Bicocca University and Imagis Lab (Focus on User Experience and Data Visualisation).
I finished my academic studies graduating with 110/110 cum laude (here to see my thesis on the Politecnico website, here to see the project in my portfolio).
Design communication at Politecnico di Milano.
During my Bachelor Degree I did six months of Erasmus at the Plymouth University in Graphic Communication.
Core Modules: Editorial Design | Branding | Video Design | Graphic Design | Event Organisation.
I graduated with an editorial thesis with Mario Piazza.
MY WORK EXPERIENCE
PRODUCT MANAGER
2024– current | Adspert (acquired by Mirakl)
- Own the end-to-end delivery of product features working with cross-functional teams spanning engineering, design, and optimization.
- Drive feature scoping, specification writing, and prioritization within a complex technical product (SaaS, advertising technology).
- Manage the full release cycle: from discovery and requirements through QA, stakeholder management, and production rollout.
- Collaborate closely with engineering on bug triage, technical trade-offs, and sprint planning.
- Contribute to strategic product initiatives bridging two organizations post-acquisition: coordinating across separate toolchains, teams, and processes.
- Promoted from Junior Product Manager after the first year.
DIGITAL MARKETING SPECIALIST & PROJECT MANAGER
2015 – 2024 | Freelance
PROJECT MANAGER & MARKETING SUPPORT
2020 – 2022 | Strategic Results Marketing
- Understanding and directing activities across multiple projects, managing the teams.
- Identifying milestones and crafting task lists and templates to support the expected deliverables.
- Overseeing the customer support desk to manage a positive customer experience.
- Develop, implement, manage, and evaluate a variety of client projects and campaigns, ensuring projects are completed on time.
DIGITAL MARKETING EXECUTIVE
2015 – 2021 | Fuudly
- Management of the brand’s social media profiles (Facebook, Twitter, Instagram, Pinterest, and Fuudly) and support to the activities on the platform. This including live posting during offline events organized in collaboration with brands or during specialized fairs.
- Accountable for overseeing and coordinating digital marketing functions for this food network including user support, user experience, social networking, and troubleshooting throughout the full lifecycle of events, contests and activities.
- Oversee and manage digital marketing activities with a focus on increasing the community size and promoting the brand.
- Managing projects with brands including strategy, promotion, organizing events, and follow up with clients as part of the core team.
SERVICE DESK ANALYST (ENG & ITA)
2019 – 2020 | SiteMinder
- Provide technical support for all SiteMinder labelled products (hospitality software) and services to internal and external customers, with a primary focus on customers across Italian and English-speaking (EMEA, AMER and APAC in order).
- Develop strong customer relationships by providing exceptional technical support alongside high levels of customer service utilising phone (both inbound and outbound calls) and ticketing system.
- Identify each customer’s support and configuration requirements, set the customer expectation and resolve the customer’s issue, delivering against the customer’s expectations and key performance indicators.
- Global Support Excellence certificate “in recognition of outstanding Voice of Customer results” for December 2019, January and March 2020. Above expectations on the customer satisfaction KPIs, consistently hitting targets on all KPIs.
BRANDING AND WEB DESIGNER
2017 (updated in 2018 and 2023) | Artleva s.a.s.
- Tasked with the strategic rebranding of the Bergamo (IT) brand which encompassed creating a brand new website to enhance user experience, maximise customer engagement and raise the brand profile.
- Click here to see the project in my portfolio
SOCIAL MEDIA MANAGER FOR ART EVENT
2016 | Comune di Modena (Modena City Council)
- Primarily accountable for designing, developing and managing the social media network and strategy from scratch for a short-term art event being held in Modena with the aim of maximising awareness and customer engagement.
- Worked in collaboration with the local community, artists and Officinadanova to successfully execute campaigns resulting in a significant increase in customer engagement across multiple channels.
SOCIAL MEDIA MANAGER FOR CROWDFUNDING
2015 – 2016 | D-namic incubator
- Management of the social media profiles for the crowdfunding campaign POW – Pet On Wheels.
VOLUNTEERING
2014 – 2015 | Rifugio Rustico Belfiore
Cat shelter volunteering. Helped with the day-to-day duties at least twice a week plus helped increasing funding creating, among others, the calendar, both as a photographer and as a designer.
During the second year, I had the responsibility of the cat shelter for one day a week managing the volunteer team while answering to the management directly. This included welcoming new cats or possible adoptions for the day.
2019 – 2021 | Galway 2020
Volunteering for Galway 2020 Capital of Culture. Staff for events – paused from March 2020 but resumed in 2021 (for example, Galway Film Fleadh volunteer staff in July 2021).