Fuudly is a social network dedicated to food, with a lively community of food bloggers, chefs and food lovers.
The management of the brand’s social media profiles (Facebook, Twitter, Instagram, Pinterest and Fuudly) and support to the activities on the platform were my main responsibility in the team. I was accountable for overseeing and coordinating digital marketing functions for this food network including user support, user experience, social networking, and troubleshooting throughout the full lifecycle of events, contests, and activities.
I managed digital marketing activities with a focus on increasing the community size and promoting the brand. I introduced the contest format that allowed collaboration with numerous brands and created high-quality UGC both for the brand and for the partners.
After several successful campaigns, Fuudly has a portfolio of brand collaborations of various sizes and content, from the mentioned contest to offline events, product placement and co-branding.
Example of newsletter